There has been quite a brouhaha over the location features coming to Facebook . The idea isn’t new, as names like Gowalla and Foursquare have already made names with Foursquare recently hitting past 40 million check-ins. So why should Facebook stay away?
The social network has more than 400 million users and that makes introducing more features such as these ever more needful and logical to implement. Of course there are concerns associated to privacy and I bet many of the users would play down its implementation, I mean who would want to share their location as well [perhaps the last thing they own. However the social network has kept these issues in mind and will be providing this as as opt out option.
The feature had been rumored for long but was verified to exist when it was reported by TechCrunch that the Java Script of touch.facebook.com was found to have a places tab. Facebook on the other hand isn’t giving away any details on when the feature is to be released for the masses. But deny as they may, I am dead sure that the marketers will be the first and foremost to take maximum advantage of the new feature.
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