eBay Makes Big Fashion Play

eBay Inc. may be the biggest online clothing seller, but it’s still known for selling other people’s castoffs. Now it wants shoppers to think of it when looking for trendy duds like hipster jeans and red ballerina flats, reports


 According To A Worker At eBay they say ,

eBay will launch a new fashion microsite Monday. It’s the latest in a series of changes that will sometimes have it acting more like an outlet mall or “private sale” Web site.
eBay is working with major fashion brands and retailers such as Hugo Boss and Lord & Taylor to act as sellers. The new microsite will bring together several new ways of selling.
eBay also is creating an online outlet mall that so far has enlisted Lord & Taylor; Brooks Brothers and shoe brand Aldo will be added later this spring. Meanwhile, eBay, which sold $7.1 billion worth of clothing last year and has 10 million buyers just looking for fashion, also hopes to add more exclusive fashions after successful deals with designers Narciso Rodriguez and Norma Kamali.
The new selling formats, along with gallery-style photographs and a better search engine that will make it easier to browse, will eventually be rolled out in other categories including home and garden, technology and media as eBay tries to perk up sales.

What do you think about it is ebay doing the right thing ?