Internet giant Google has already dominated the search marker, books, email and more but now they have taken a step further. The two words ‘music’ and ‘lyrics’ are amongst the top 10 search terms of all time on Google and they have decided to take advantage of this by entering the online music industry and and starting a currently US only service named OneBox which can assist users with finding and buying music online.
They have teamed up with Lala and iLike which is owned by MySpace and will allow it’s users to search for tracks using snippets of songs, song titles and song artists. This service will also allow you to listen to entire tracks online for free. An analyst from research firm Forrester, Mark Mulligen is concerned that this can be offering alternatives to illegal file-sharing users. As most of us probably already know BitTorrent is used all around the world by users to download music and movies for free.
“Just imagine if when a consumer searches for a song, alongside all of those Torrent results is a heavily integratated Google music offering.”
This is how it will work. When users search using OneBox it will come up with a pop-up widget offering to play the entire song for free using services like iLike and Lala. The results will also highlight information like tours and concerts the artist will be attending and other relevant information. It will also allow the user to buy the song.
Marissa Mayer, vice president of search at Google said “At Google, we see millions of music-related queries every day,” at the launch in Los Angeles.
“It is clear to us that for our users music holds a very special and particular place.
However, Apple are currently leading the market as they hold 70% of worldwide sales but in Europe, firms such as Spotify are also beginning to become popular. Google also wishes to have the same success as these companies.
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